Let’s see what’s possible for you and your business. My ‘why’ is to help you understand yours. That space is where ah-ha moments come from, a moment of inspiration where you clearly see your marketing path forward and what you need to be successful. It’s when your face lights up. Seeing you get excited is what inspires me. Let’s see how your business can grow in new ways.


Lighting your path forward through a solid marketing strategy, plan, and implementation process. Marketing can feel overwhelming to many. As your strategic partner, together we will create clear outcomes at the beginning of the project, strategize on the best approaches for your timeline and budget, and systematically implement the plan. Whether that means working with current teams or bringing partners together, my role is to be a success-driven GPS for your team and company.


As a marketing expert and team leader, I enjoy partnering with collaboratives, agencies, and companies as a strategic marketing project manager on larger scale projects. Whether you have a website, video, event or other project, I help you fill in the gaps on your team for 3+ months on these special projects. The benefit to you is combined expertise in project management, strategy, and planning to better lead projects. Let’s see how I can help you and your team manage your important marketing projects.


Hi, I’m Dani! I’m an energetic thinker and can be found walking around HQ Greensboro and downtown Greensboro. Those are the moments I have breakthroughs for my clients. Or just feel like I have to move. As an entrepreneur, I am always gathering information and ideas and seeing how I could give them to others or apply them. I’m often ask myself how could this be simplified, systematized and leveraged.


How about now? Is there ever a perfect time for anything? I love to connect with others so even if it’s just a “Hello, I’m curious about…”, I’d be happy to have a conversation with you.





Joy Works Marketing

As the Founder and Director of Marketing of a digital marketing agency, my role was delightfully varied. (Case Studies)

  • Grew sales to over $125,000 annually
  • Grew team to over 15 contract workers
  • Tripled traffic, leads, and sales for multiple clients
  • Developed new business relationships while living in Europe for 6 months

Natural Wood Decor / Rug Co

As a co-founder of two online stores selling eco-friendly home decor, I was responsible for operations, marketing, and growing the business while working a full time job.

  • Grew to over $100,000 annually using online advertising, email, social media and general content marketing
  • Gained over 2,000 customers
  • Created internship program and hired over 10 specialists

Detroit Institute of Arts

As the Senior Communications Specialist, my role was to develop a marketing plan and strategy for each special exhibition within a limited time frame and budget.

  • Managed an average of 3 special exhibitions per year (e.g. Rembrandt and the Face of Jesus, Fabergé: The Rise and Fall, and Five Spanish Masterpieces)
  • Developed and managed project budgets ranging from $25,000 to $500,000

Wander Forrest

A travel website documenting my 2016 digital nomad adventures while I worked and traveled around the world with fellow marketer Ryan Forrest. 

World Food Travel Association

Created a marketing plan for promoting the 2017 Food Trekking World event. Then worked with other committee members on seeing the plan through.


The Top 5 Benefits of Hiring a Contract Project Manager

The Top 5 Benefits of Hiring a Contract Project Manager

Save your sanity! By working with a project manager it frees your time and your team. Especially with a contract or remote PM, you also have the added benefit of a fresh perspective on your business. Save money. Over the long term, having someone manage the project assures that it stays on time and on…

January: Out on the Town

January: Out on the Town

Hey friends! Happy New Year! Let’s go out on the town together. What fun events do you have on your calendar? I’m looking for more events to go to in Charlotte, Raleigh, and Greensboro if you have events or organizations you’d like to share. Here’s what I have on my calendar so far: January 16,…

Out On The Town: December

Out On The Town: December

Hello friends! Here’s the events I have on my calendar if you are interested in joining. What’s on your calendar? Let’s go out on the town together! Dec 11 12pm: Lunch & Learn: A Point Well Made with Katie Marshall Dec 12 5:30pm: Young Professionals on Tap  Dec 12 7:30pm: Wise Women Wednesday Dec 13…

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