I help business owners with their ah-ha marketing moments. As a strategic partner, I create simple and powerful plans that give them a clear path forward. Then I make sure the plans are executed on time and in budget. Sometimes that means building and leading teams and other times it’s bringing partners together.
I partner with people as a marketing consultant or as a strategic team lead on larger scale projects. As a consultant, I meet with clients every other week to make sure they are on track and either the client executes the plan or I bring a team together. As a strategic team lead, I get to combine my expertise in project management, strategy, and planning to lead projects. I love to be a part of collaboratives and partnerships, there are always opportunities to work together. The how often changes for each client.
Hi, I’m Dani! I’m an energetic thinker and can be found walking around HQ Greensboro and downtown Greensboro. Those are the moments I have breakthroughs for my clients. Or just feel like I have to move. As an entrepreneur, I am always gathering information and ideas and seeing how I could give them to others or apply them. I’m often ask myself how could this be simplified, systematized and leveraged.
How about now? Is there ever a perfect time for anything? I love to connect with others so even if it’s just a “Hello, I’m curious about…”, I’d be happy to have a conversation with you.
As the Founder and Director of Marketing of a digital marketing agency, my role was delightfully varied. (Case Studies)
- Grew sales to over $125,000 annually
- Grew team to over 15 contract workers
- Tripled traffic, leads, and sales for multiple clients
- Developed new business relationships while living in Europe for 6 months
As a co-founder of two online stores selling eco-friendly home decor, I was responsible for operations, marketing, and growing the business while working a full time job.
- Grew to over $100,000 annually using online advertising, email, social media and general content marketing
- Gained over 2,000 customers
- Created internship program and hired over 10 specialists
As the Senior Communications Specialist, my role was to develop a marketing plan and strategy for each special exhibition within a limited time frame and budget.
- Managed an average of 3 special exhibitions per year (e.g. Rembrandt and the Face of Jesus, Fabergé: The Rise and Fall, and Five Spanish Masterpieces)
- Developed and managed project budgets ranging from $25,000 to $500,000
There is something magical about seeing an idea you’ve worked on come to life. Be it a video, website, or event, it was in your mind and now it’s out in the world for all to see. Crazy right? There’s the beginning stages of brainstorming and talking about what we want to see as an…
A website redesign is a big project. There are many moving pieces and each one is so important. It’s the intersection of all those pieces that make it a success. The user experience, design, development, content and story are all a part of that. To give you an example, I worked on a website redesign…
Our goal for the FoodTrekking World conference in 2017 was to bring industry leaders together and create economic opportunities where food and beverage meet travel and hospitality. The 3 day conference had inspirational and educational keynotes and opportunities to experience the food tourism industry in Portland. If you are curious what food tourism is, check out this…