WHY

Let’s see what’s possible for you and your business. My ‘why’ is to help you understand yours. That space is where ah-ha moments come from, a moment of inspiration where you clearly see your marketing path forward and what you need to be successful. It’s when your face lights up. Seeing you get excited is what inspires me. Let’s see how your business can grow in new ways.

WHAT

Lighting your path forward through a solid marketing strategy, plan, and implementation process. Marketing can feel overwhelming to many. As your strategic partner, together we will create clear outcomes at the beginning of the project, strategize on the best approaches for your timeline and budget, and systematically implement the plan. Whether that means working with current teams or bringing partners together, my role is to be a success-driven GPS for your team and company.

HOW

As a marketing expert and team leader, I enjoy partnering with collaboratives, agencies, and companies as a strategic marketing project manager on larger scale projects. Whether you have a website, video, event or other project, I help you fill in the gaps on your team for 3+ months on these special projects. The benefit to you is combined expertise in project management, strategy, and planning to better lead projects. Let’s see how I can help you and your team manage your important marketing projects.

WHO

Hi, I’m Dani! I’m an energetic thinker and can be found walking around HQ Greensboro and downtown Greensboro. Those are the moments I have breakthroughs for my clients. Or just feel like I have to move. As an entrepreneur, I am always gathering information and ideas and seeing how I could give them to others or apply them. I’m often ask myself how could this be simplified, systematized and leveraged.

WHEN

How about now? Is there ever a perfect time for anything? I love to connect with others so even if it’s just a “Hello, I’m curious about…”, I’d be happy to have a conversation with you.

 

 

LET’S PARTNER UP

PROOF

SheWolf

When you meet those with a like-minded view of the hunt, you ask them to join your pack, creating a stronger set of skills and a sharper collective mind for strategy.

WE ARE DESIGNERS, MARKETERS, STORYTELLERS, AND CREATIVES, AND WHEN WE HUNT TOGETHER, THE RESULTS ARE LEGENDARY.

SheWolf Collaborative is a collection of talented marketing individuals, with proven client success in their own work, who join a like-minded pack to hunt for your audience. And our pack? Nobody is stronger.

LET’S HUNT.

Wander Forrest

A travel website documenting my 2016 digital nomad adventures while I worked and traveled around the world with fellow marketer Ryan Forrest. 

World Food Travel Association

Created a marketing plan for promoting the 2017 Food Trekking World event. Then worked with other committee members on seeing the plan through.

Joy Works Marketing

As the Founder and Director of Marketing of a digital marketing agency, my role was delightfully varied. (Case Studies)

  • Grew sales to over $125,000 annually
  • Grew team to over 15 contract workers
  • Tripled traffic, leads, and sales for multiple clients
  • Developed new business relationships while living in Europe for 6 months

Natural Wood Decor / Rug Co

As a co-founder of two online stores selling eco-friendly home decor, I was responsible for operations, marketing, and growing the business while working a full time job.

  • Grew to over $100,000 annually using online advertising, email, social media and general content marketing
  • Gained over 2,000 customers
  • Created internship program and hired over 10 specialists

Detroit Institute of Arts

As the Senior Communications Specialist, my role was to develop a marketing plan and strategy for each special exhibition within a limited time frame and budget.

  • Managed an average of 3 special exhibitions per year (e.g. Rembrandt and the Face of Jesus, Fabergé: The Rise and Fall, and Five Spanish Masterpieces)
  • Developed and managed project budgets ranging from $25,000 to $500,000

MUSINGS

Dashboards

Dashboards

Hey folks! What are you using for dashboards? I’ve been exploring the Traction Scorecards, Brad Sugars’ 5 Ways, and Pirate Metrics for business and marketing tracking. I’d love to hear what is working for you. Here are more details on each as promised in my most recent Facebook Live. I use the Pirate Metrics for…

Building Your Storybrand

Building Your Storybrand

Hello! Here are a few resources for you on storybranding. I chatted about it in a Facebook LIVE (jump to 2:38 unless you want to see me make funny faces and hear me ramble). As promised in that video, here are more details in the form of my full book notes and an outline of…

Resources for Using Scrum + Kanban for Marketing

Resources for Using Scrum + Kanban for Marketing

I’ve been going down a project management and leadership rabbit hole lately. I started with Hacking Marketing last year, then starting reading the PMP exam book and Learning Agile recently. I love the scrum and kanban models and have started testing them on some of my projects. What I’ve learned though is that it is…

Let’s Talk Today!