There’s a few questions that keep popping up for me lately, what do you actually do and when I talk about my experience people often ask why I closed Joy Works Marketing and how what I am doing now is different. I finally feel like I have an answer for those questions! As you know I love to pose questions in return, so what questions keep popping up for you? What patterns are you seeing?
It was on a walk after a chat with a friend about my work that I realized how to clearly and concisely communicate how what I am doing now is different from before. I call it the 3 P’s. They are Personal, Project, and Partner.
While Joy Works Marketing was based on having a team of contractors, my work now is based on partnerships. I’ve formed a web of partnerships for my work and that includes other agencies and marketing collaboratives (like SheWolf, a women’s marketing collaborative).
The next P is project based, instead of doing ongoing marketing, I focus on project work. Ideally I’m working on a project for 3-6 months and it could include a website redesign, large scale video production, launch of a new campaign, product line, or program, or rebranding.
Lastly, I feel what I am doing is more personal. You are working with me and my partners rather than a traditional agency. Hopefully that better explains the difference between my previous and current work. If not, please let me know! I want to be able to explain this to people:)
To answer the other question of what I actually do – I am calling it strategic project management. I love to help business owners with their marketing strategy and planning and that includes creating content calendars, brand documents, and promotional plans. Then after providing more clarity and direction in the strategy phase, I like to switch to planning and project management and make sure the strategy is seen through. Ideally I’m the person you talk to first before you give direction to your social media manager, email marketer, or other marketing folks. That way we know they have a solid foundation in the strategy in order to do their best work.
Businesses that have no marketing team or 1-3 team members are a fit for my services as I can help them on special projects. Most marketing people and business owners are so entrenched in day to day management that when a special project comes along like a website redesign or new launch they don’t have the capacity to give it the attention it needs. That’s where I help with strategy and planning and make sure it’s seen through to completion.
So how does this help you? Ideally this gives you an idea for new collaborative ways of doing business and when you have your next major marketing project you think of other ways to move it forward through partnerships and bringing on folks like myself to assist you. I know it can be overwhelming to manage your day to day marketing plus larger projects that come up. There is a way through the chaos though!