When do you feel most engaged, fulfilled, and inspired by your work? Do you feel like your work has purpose? These are the questions I am pondering for myself. I’m playing with a new slogan of Projects with Purpose and wanted to talk with you about what that means and the process I took to get here.
I had a friend date with a fellow business owner today and it is always interesting to see how we describe our work and how it’s perceived by others. While both of us have been working in the same areas, I feel like for myself I am talking about it in different ways and am looking to see how it is perceived by others. My focus has been marketing strategy, planning, and project management and recently I’ve decided to put my project management foot forward. (I still do my other work yet I have found that there is more of a demand for marketing project management.) With this decision being made, this is where we get to the fun part of any client discovery work, where we have an idea of who we are, what we are doing, and why and then we connect the dots with the customer. (This process can just as easily be done in the reverse and start with the customer.)
With this clarity in direction, how am I talking about my work now? How am I better engaging with my customers? Well this is where I could use your help. I have a few ideas and want to test them with you. I’m all about sharing the work that goes into the work and this is where I’m at now.
I’ve determined that there is an umbrella and 2 buckets that I feel like explain what I’m doing for project management.
Umbrella: Projects with Purpose (this is my why and what motivates me)
Bucket 1: The type of projects – video, website, exhibition, program, events
Bucket 2: The industries I’m passionate about – art, travel, fashion, food, sustainability, innovative companies (working in a field of exponential growth)
Where I’m at right now is turning this to a cohesive story that resonates with my target audience. (Which honestly needs to be refined as well as it is a mix of business owners, collaborative partners like agencies, and ideally C suite contacts for the larger scale projects I want to work on.)
What was the process I took to get here?
- Client discovery work for myself – who are you, what are you doing, why are you doing it
- Talking to others – having conversations with fellow marketers and business friends about my ideas
- Storybranding – I’m a big fan of this process of following what makes a great story and translating it to what makes a great brand (in particular having a character, who has a problem, that gives them a plan, that calls them to action, that leads them to success etc.)
- Notecards – writing out my goals (more like feeling statements of what I want) on notecards to have at home and the office for me to see on a daily basis (I’m a visual person and the act of writing it down and seeing it is very helpful for me)
What is next?
- Turning these ideas into a story (will be working with a writer on this:)
- Refining target audience
What is my ask?
- Does projects with purpose resonate with you?
- Where do you see a need for contract/freelance project management in your circle of business?
I welcome your thoughts on this direction and what is resonating with you! I’d also love to hear what you are pondering. Looking forward to starting a conversation.
All the best,
P.S. I have it on my mind to also do a post or Facebook Live on the future of work, how I can be an agent for change in my community, my grand plans for Dani Inc, The Healing Tree Circle (a healing center I’m collaborating on with others) and my other business idea Moonwater. I’m thinking big right now and have lots of ideas I want to chat about!