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Out On The Town: December

Out On The Town: December

Hello friends! Here’s the events I have on my calendar if you are interested in joining. What’s on your calendar? Let’s go out on the town together!

Dec 11 12pm: Lunch & Learn: A Point Well Made with Katie Marshall

Dec 12 5:30pm: Young Professionals on Tap 

Dec 12 7:30pm: Wise Women Wednesday

Dec 13 6pm: SheWolf Howlday Party

Dec 9 and 16 4pm: Reiki Circle (To take a break from the rush this season and this is an event I host:)

This is the season of holiday parties and planning for the new year. How are you doing? What are your rituals and routines for new year planning? I’ve been working on my own 2019 plan and one of them includes updating my website. Wish me luck and see you soon! 🙂

All the best,


Projects with Purpose

Projects with Purpose

When do you feel most engaged, fulfilled, and inspired by your work? Do you feel like your work has purpose? These are the questions I am pondering for myself. I’m playing with a new slogan of Projects with Purpose and wanted to talk with you about what that means and the process I took to get here.

I had a friend date with a fellow business owner today and it is always interesting to see how we describe our work and how it’s perceived by others. While both of us have been working in the same areas, I feel like for myself I am talking about it in different ways and am looking to see how it is perceived by others. My focus has been marketing strategy, planning, and project management and recently I’ve decided to put my project management foot forward. (I still do my other work yet I have found that there is more of a demand for marketing project management.) With this decision being made, this is where we get to the fun part of any client discovery work, where we have an idea of who we are, what we are doing, and why and then we connect the dots with the customer. (This process can just as easily be done in the reverse and start with the customer.)

With this clarity in direction, how am I talking about my work now? How am I better engaging with my customers? Well this is where I could use your help. I have a few ideas and want to test them with you. I’m all about sharing the work that goes into the work and this is where I’m at now.

I’ve determined that there is an umbrella and 2 buckets that I feel like explain what I’m doing for project management.

Umbrella: Projects with Purpose (this is my why and what motivates me)

Bucket 1: The type of projects – video, website, exhibition, program, events

Bucket 2: The industries I’m passionate about – art, travel, fashion, food, sustainability, innovative companies (working in a field of exponential growth)

Where I’m at right now is turning this to a cohesive story that resonates with my target audience. (Which honestly needs to be refined as well as it is a mix of business owners, collaborative partners like agencies, and ideally C suite contacts for the larger scale projects I want to work on.)

What was the process I took to get here?

  • Client discovery work for myself – who are you, what are you doing, why are you doing it
  • Talking to others – having conversations with fellow marketers and business friends about my ideas
  • Storybranding – I’m a big fan of this process of following what makes a great story and translating it to what makes a great brand (in particular having a character, who has a problem, that gives them a plan, that calls them to action, that leads them to success etc.)
  • Notecards – writing out my goals (more like feeling statements of what I want) on notecards to have at home and the office for me to see on a daily basis (I’m a visual person and the act of writing it down and seeing it is very helpful for me)

What is next? 

  • Turning these ideas into a story (will be working with a writer on this:)
  • Refining target audience

What is my ask? 

  • Does projects with purpose resonate with you?
  • Where do you see a need for contract/freelance project management in your circle of business?

I welcome your thoughts on this direction and what is resonating with you! I’d also love to hear what you are pondering. Looking forward to starting a conversation.

All the best,



P.S. I have it on my mind to also do a post or Facebook Live on the future of work, how I can be an agent for change in my community, my grand plans for Dani Inc, The Healing Tree Circle (a healing center I’m collaborating on with others) and my other business idea Moonwater. I’m thinking big right now and have lots of ideas I want to chat about!


LIVE with Graham Treakle of One Donation

LIVE with Graham Treakle of One Donation

Join our conversation with Graham Treakle, COO of One Donation, about the great non-profits and businesses they are helping, favorite books, 12 week years, and unique ways businesses are leveraging technology for change.

One Donation is a tech company helping non-profits raise money through payroll deduction, facilitating corporate giving plans. They are doing great work to help people in their giving activities!

Parting Thoughts: Continue to support the causes you care about!

Show Notes:

Clemmons Food Pantry

The Lean Startup

The 12 Week Year

Venture Cafe

Out & About Town Blog Post

HQ Greensboro

Peter Diamandis

Cause Roast

Get A Grip On Your Business

Out & About Town: September/October

Out & About Town: September/October

Mark your calendars ladies and gentlemen! Virtually, join me live with Graham and Melanie this week and next. If you are in North Carolina, come join me for an event around town. Let’s go out and network!


Wednesday, 19 @ 4pm – Going Live on my Facebook page with Graham Treakle of One Donation

Friday, 21 @ 6:30pm – WSFW Opening Night Reception

Tuesday, 25 @ 10am – Going Live with Melanie Ginsburg, Sales Funnel Expert

Tuesday, 25 @ 5:30pm – Startup Grind WS with Steadman Harrison and Steve Beck of GoInnovation

Tuesday, 25 @ 5:30pm – Center for Creative Economy Demo Day

Tuesday, 25 @ 6:30pm – IoT with Embedded AI: Is it Outperforming Humans? (Raleigh)

Thursday, 27 @ 6pm – Dani’s Presentation @ Venture Cafe on How To Create a KICKASS Content Calendar

Friday, 28 @ 8am – Creative Morning with Sunny Lin & Sophia Woo from Food Network’s The Great Food Truck Race (Raleigh)

Saturday, 29 @ 4pm – WSFW Runway


2 @ 5pm – Venture Café at HQ Greensboro: Cyber Security

2 @ 6pm – GSO Fashion Week Meet & Greet

4 @ 4pm – Larger Than Life Science (Durham)

6 @ 6pm – 10th Annual Art Lives Here Silent Auction @ Revolution Mills

10 @ 7pm – Opening Event for The Beyond: Georgia O’Keeffe and Contemporary Art (Raleigh)

12 @ 8:30am – Innovative Women’s Conference (Raleigh)

17 @ 12pm – Dani’s TBD Lunch & Learn @ HQ Greensbor0

22 @ 9am – Free Lady’s Coworking Day

Monday Motivation – Rock your Content Calendar, Calling All Female Artists, & Upcoming Events

Monday Motivation – Rock your Content Calendar, Calling All Female Artists, & Upcoming Events

In today’s episode, I’m sharing details on my upcoming presentation at Venture Cafe on rocking your content calendar! Also, TuxCouture is having a contest for female artists to design a scarf if you are interested in applying, the new office is shaping up, and as usual I’m looking for fun events to go to this month;) Happy Monday and enjoy your week folks!

Show Notes:

Apply for the artists contest for TuxCouture here and see 10% discount

The Order of Time

Venture Cafe

Winston Salem Fashion Week

NY Fashion Week

Shout out to HQ Greensboro, our fabulous coworking space

The Dani Inc Show: Sharing the Latest Books, Happenings, + Work w/ You

Today’s episode on the Dani Inc Show is about sharing… my latest reads, new happenings, upcoming events, and what I’m working on. I’d love to hear from you! What books are you reading? How do you take learnings from one area of your life and apply it to another? What processes are you putting into place for your business or life?

Video Notes:

Winston Salem Fashion Week

  • Holler if you want to go with me!

The Order of Time

Anita Blake Series

Entrepreneur Before 25

Venture Cafe Winston Salem

  • I’ll be presenting on 9/27 on creating content calendars

NC Folk Fest

  • Holler if you want to go with me!
Let’s Go Out On The Town

Let’s Go Out On The Town

If you are looking for some fun events to go to, here’s what I have on my calendar so far. Let me know if you want to join me!

August 13 – Pop Up Coworking for Women (Greensboro)

August 15 – Fashion & Textile Mixer (Raleigh)

August 15 – IdeaLaunch (Greensboro)

August 15 – 1 Million Cups (Durham)

August 16 – Studio 503 Artist Event (Greensboro)

August 20 – Big Top Startup Crawl (Raleigh)

August 30 – Startup Grind Party (Raleigh)

August 31 – Creative Morning (Raleigh)

September 6 – Larger Than Life Science (Durham)

September 7-9 – Folk Festival (Greensboro)

September 12 – Wise Women Wednesday (Greensboro)

September 20 – CLT Startup Crawl (Charlotte)

September 25 – Center for Creative Economy Demo Day (Winston Salem)

September 27 – Venture Cafe (Winston Salem)

September 29 – Winston Salem Fashion Week

September 29 & 30 – Abraham Hicks Workshop (Asheville)


P.S. Photo from Women’s Innovators Day event in Raleigh:) Everyone from the Greensboro crew won a giveaway!


The Ultimate Homepage Redesign Checklist

The Ultimate Homepage Redesign Checklist

Any website optimization and redesign project is an undertaking. Where do you even start? For me, I start with the home page and then go from there. If your website is your storefront, then the homepage is the front door, having it be clear and welcoming is so important. Within the first few moments customers need to know what you offer, how you are going to make their life better, and what they need to do to work with you. Does your homepage meet all of those criteria in a 5 second scan?

If you are contemplating a redesign or going through one now, here’s my checklist for making sure it’s built with your goals in mind. Enjoy!



Hey folks! What are you using for dashboards? I’ve been exploring the Traction Scorecards, Brad Sugars’ 5 Ways, and Pirate Metrics for business and marketing tracking. I’d love to hear what is working for you. Here are more details on each as promised in my most recent Facebook Live.

I use the Pirate Metrics for campaign tracking, 5 Ways for business/marketing, and the Traction Scorecard as the overarching framework for organizing them and other metrics. The key is finding out what works best for your organization and what your goals are. Happy tracking!

Pirate Metrics

What Is An EOS Scorecard?

The 5 Ways to Grow Business Revenue and Profit

Marketing + Business Dashboards

What are you tracking and why? Let's talk about Traction Scorecards, Brad Sugar's 5 Ways, and AARRR Metrics.

Posted by Aha Marketing on Monday, June 18, 2018

Resources for Using Scrum + Kanban for Marketing

Resources for Using Scrum + Kanban for Marketing

I’ve been going down a project management and leadership rabbit hole lately. I started with Hacking Marketing last year, then starting reading the PMP exam book and Learning Agile recently. I love the scrum and kanban models and have started testing them on some of my projects. What I’ve learned though is that it is more about the principales and values behind the methodologies and tools than the tools themselves.

While I can implement backlogs, sprints and task boards, what is more important is that the team understands the scrum values of commitment, respect, focus, openness, and courage to become effective scrum teams. Since this is something I’m learning and applying, I’ll report back next month with an update on how it’s going! 

Here are a few articles, books, and notes to get you started if you are interested in applying this to your own marketing.

Think in Layers

I feel like this quote gives you a better idea of how to think of scrum. While the articles break down the backlogs, sprints, meetings, and other widgets that make up the methodology, this gives you the big picture of how it applies to your organization as a whole.

“Picture several layers at which the organization decides what it is going to do. The tasks on an agile team’s kanban board are the bottom layer, describing very specific activities that individuals execute in the scope of a sprint. Those tasks are derived from the prioritized backlog of stories, which is the layer immediately above the sprint. Clusters of related stories could be grouped into epics, which constitute the next layer up. And we can even envision a layer above that, a collection of themes that represent the highest level of strategic initiatives that the company wants to pursue. At the very top is the company’s overarching vision, a layer that encompasses everything.

These layers are distinguished from one another by their granularity and their timescale. Tasks are the most atomic units, things such as “graphic design of infographic.” Themes are big, high-level thrusts, such as “establish presence in the Asia/Pacific region.” An epic under that theme might be “launch Asia/Pacific content marketing program.” And a story under that epic might be “produce infographic of important regional trends”—of which our task example is one slice. The different timescales on which these layers operate are approximately tasks in a sprint, stories in a quarter, epics on a half-year horizon, and themes for the year.”

Full Hacking Marketing book notes. (More so my highlights and some notes.)

Say That Again

One of the differences between the books I was reading on scrum was the distinction that kanban is not a task board and is for work items instead. Below is a quote that better describes this description yet it still feels squishy to me. I’ll come back to this one later;) It was one of the sticking points for me and thought I’d mention it.

“These are not task boards. They’re called kanban boards. The way that you know they’re not task boards is that they don’t have tasks on them. They have work items. A work item is a single, self-contained unit of work that can be tracked through the entire system. It’s typically larger than an MMF, requirement, user story, or other individual scope item. One difference between a task board and a kanban board is that while tasks flow across a task board, work items are not tasks. The tasks are what the people do to move the work items through the system. In other words, the tasks are the “cogs” of the machine that push the work item through.”

Articles + Books

The articles and Hacking Marketing book are great places to start. I would recommend renting the Learning Agile book (instead of buying), it is more technical and for software teams yet is more detailed. A book for skimming and reference.

Agile Marketing Using Scrum

Break Down and Track your Marketing Campaign with Kanban

Agile Marketing: How to Implement Scrum for Digital Marketing

Full Hacking Marketing book notes. (More so my highlights and some notes.)