Any website optimization and redesign project is an undertaking. Where do you even start? For me, I start with the home page and then go from there. If your website is your storefront, then the homepage is the front door, having it be clear and welcoming is so important. Within the first few moments customers need to know what you offer, how you are going to make their life better, and what they need to do to work with you. Does your homepage meet all of those criteria in a 5 second scan?
If you are contemplating a redesign or going through one now, here’s my checklist for making sure it’s built with your goals in mind. Enjoy!