There is something magical about seeing an idea you’ve worked on come to life. Be it a video, website, or event, it was in your mind and now it’s out in the world for all to see. Crazy right?
There’s the beginning stages of brainstorming and talking about what we want to see as an end result. Then starts the strategy and planning work on paper – the brand guidelines for the video, the goals, vision, and mission. Next it’s creating script outlines. This is the point that the project seems tangible to me.
Yet, that is really the start. After the outline is created the scripts are written and our baby idea is now a teenager and ready to go to the production company. The first cuts are always the most exciting and making sure that the vision we had is brought to life. There is always back and forth and that is the beauty of these projects. Every step of the way they are being tweaked, double checked, and discussed by the team.
Once live, it is time to market them. With the marketing strategy and plan being established in the beginning, it’s time to turn the plan on! While a whole other project, it all fits together.
This is how I love to work on video projects. It is so much fun teaming up with the production company, writer, and the client to bring projects like these to life.
ZAQ Aromatherapy: These videos were for 3 different purposes, for brand awareness, to tell customer stories, and educate customers on how to take care of their diffusers. The customer spotlights and how to videos were a big success on the product pages in increasing their conversion rates. Something ask yourself as you work on your video project is, why are we creating these and what does success look like?
Detroit Institute of Arts: With a passion for the arts, it was a pleasure to work at the DIA and collaborate on these projects. The Rembrandt video was in collaboration with Goodby Silverstein and Partners. While the other videos were produced internally to feature new museum objects and shows.
OREI Travel Adapters: How do you make travel adapters more interesting to consumers? You tell a travel story. For these videos we partnered with a travel blogger to showcase the top selling adapter for OREI. We also had videos that showed the product features and benefits. It was a combination of entertaining and educating customers that led to an increase in product sales.