Blog : Moodboard

Moodboards

Moodboards

Who doesn’t love the beautiful colors and imagery of a well designed moodboard? Yes, I get excited about marketing tools:) Here’s your #MondayMotivation through moodboards, the why, what, benefits, tools, and examples. Short and sweet.

Why:

  • Inspiration
  • Affirmation
    • If you already have brand guidelines, a moodboard supports and affirms the brand identity
  • Guidance
    • Defining your brand is key and with tools like this, it gives you and your partners guidance on your look and feel
  • Communication
    • The more supporting documents you have for your brand the better. This applies to communications with all marketing team members and others that are representing your brand.

What to Include:

  • Imagery
    • Visual metaphors
    • Photography style
    • Art
  • Colors
  • Words
    • Typography
    • Headlines and tone words
  • Texture
    • Patterns and shapes

Benefits:

  • Faster mockup production (especially for a website redesign, this helps inform pages before they are designed)
  • Smoother team buy-in with a visual
  • More fun, less frustration

Tools:

Examples:

dinnerguests moodboard

 

KrispyKreme-Moodboard

 

mood-board

 

moodboard